Strategic Management - New Rules for Old Europe
The European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers and researchers of Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focussing on the areas of marketing & commerce, finance, human resource management & entrepreneurship, as well as European policy. Important environmental changes like the EU enlargement have been taken into account and the consequential challenges for Old Europe concerning management and policy are identified and a…
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Produktdetails
Weitere Autoren: Zentes, Joachim (Hrsg.)
- ISBN: 978-3-8349-9254-3
- EAN: 9783834992543
- Produktnummer: 12797688
- Verlag: Gabler
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 314 S.
- Plattform: PDF
- Masse: 28'238 KB
Über den Autor
Univ.-Professor Dr. Christian Scholz holds the chair of Business Administration, especially Organisation, Human Resource Management and Information Management at Saarland University, Germany. He is director of the Institute of Management Competence and director of the Europa-Institut at Saarland University, Germany. Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administration, especially Foreign Trade and International Management at Saarland University, Germany. He is director of the Institute of Commerce & International Marketing and director of the Europa-Institut at Saarland University.
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