Jack Trout

Differentiate or Die: Survival in Our Era of Killer Competition

Buch

Announcing an update of one of the best marketing books of all time.Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.*Because of its importance, Jack Trout and Steve Rivkin have updated it and added new material they wish they had written the first time around.Now it's better than ever, with eighteen new case studies, completely updated material, and three new chapters. One offers extensive research on category commoditization. Another covers differentiation in the new world of buzz. The third new chapter reveals how you can diff… Mehr

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Produktdetails

Weitere Autoren: Rivkin, Steve

ISBN: 978-0-470-22339-0
EAN: 9780470223390
Produktnummer: 3260034
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2008
Seitenangabe: 262 S.
Masse: H23.8 cm x B16.2 cm x D2.4 cm 455 g
Auflage: 2. A.
Gewicht: 455

Über den Autor

Jack Trout is President of Trout & Partners Ltd. (www.troutandpartners.com), one of the nation's most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic Positioning, among many other titles.Steve Rivkin is founder of Rivkin & Associates LLC (www.rivkin.net), a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.