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Cele C. Otnes

Royal Fever

The British Monarchy in Consumer Culture

Buch

“The most thorough look at the British Royal Family as an object of adoration and consumption. Cele C. Otnes and Pauline Maclaran cover every conceivable corner of the lives, homes, and possessions of the Royals, as well as the marketing of their memorabilia, weaving it all into an engaging and vivid narrative.”—Gary Cross, Professor of Modern History, Pennsylvania State University   “A magisterial romp through the Royal Family Brand Complex. Using consumption to drive their inquiry, the authors probe tourism, popular culture, and memorabilia to chart our material fascination with monarchy. A carefully curated cabinet of curiosities that will… Mehr

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Produktdetails


Weitere Autoren: Maclaran, Pauline
  • ISBN: 978-0-520-27366-5
  • EAN: 9780520273665
  • Produktnummer: 18145790
  • Verlag: University Presses
  • Sprache: Englisch
  • Erscheinungsjahr: 2015
  • Seitenangabe: 384 S.
  • Masse: H22.9 cm x B15.2 cm x D2.5 cm
  • Abbildungen: Trade Paperback; 36 b-w, 6 tables

Über den Autor


Cele C. Otnes is Professor of Marketing at the University of Illinois at Urbana-Champaign and the author of Cinderella Dreams: The Allure of the Lavish Wedding.Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London.

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