Google Advertising Tools
Cashing in with AdSense and AdWords
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, w…
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Produktdetails
- ISBN: 978-1-4493-8909-3
- EAN: 9781449389093
- Produktnummer: 30242131
- Verlag: O'Reilly Media
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 430 S.
- Plattform: PDF
- Masse: 12'664 KB
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