Conducting Research Surveys Via E-mail and the Web
Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.
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Produktdetails
Weitere Autoren: Fricker, Ronald D. / Elliott, Marc N. / Fricker Jr, Ronald D.
- ISBN: 978-0-8330-3110-5
- EAN: 9780833031105
- Produktnummer: 1837858
- Verlag: RAND
- Sprache: Englisch
- Erscheinungsjahr: 1999
- Seitenangabe: 112 S.
- Masse: H22.8 cm x B17.2 cm x D1.0 cm 245 g
- Abbildungen: illustrations
- Gewicht: 245
- Sonstiges: General (US: Trade)
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