Strategies for International Industrial Marketing (RLE International Business)
The Management of Customer Relationships in European Industrial Markets
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
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V210:
Noch nicht erschienen, Januar 2022
Produktdetails
Weitere Autoren: Valla, Jean-Paul (Hrsg.)
- ISBN: 978-1-135-12427-4
- EAN: 9781135124274
- Produktnummer: 14830891
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 4 S.
- Plattform: EPUB
7 weitere Werke von Peter W (Hrsg.) Turnbull:
International Marketing and Purchasing
The Management of Customer Relationships in European Industrial Markets
The Management of Customer Relationships in European Industrial Markets
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CHF 177.00
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