The New Rules of Marketing and PR

A NEW EDITION OF THE MODERN MARKETING CLASSIC! The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. For professionals, entrepreneurs, business owners, professors and students alike, this completely revised and updated sixth edition offers actionable strategies that can be implemented immediately. Inside you'll find new case studies-including on the 2016 presidential election-the latest on new media platforms, such as Snapchat and Facebook Live, and more tried-and-true ways for businesses of any size to use free, web-based communications to connect with countless new customers while turning old ones into fierce advocates for their products and services. When I read The New Rules of Marketing & PR for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them. -Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business. -Tony Robbins This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition. -Publishers Weekly (starred review) The New Rules of Marketing & PR presents a vision of how marketing is done today and in the future. Shunning the old and ineffective methods of the past, David Meerman Scott shows us how the new world of social media and real-time marketing are changing the business landscape-and most importantly-how your company can leverage these insights to bring them to the forefront of your market. -DR. David S. Ricketts, Innovation Fellow, Technology and Entrepreneurship Center at Harvard (TECH)