Produktbild
David Mattin

Trend-Driven Innovation

Beat Accelerating Customer Expectations

Ebook (PDF Format)

TURN OVERWHELM INTO OPPORTUNITY. HERE'S HOW > Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. This book demonstrates a powerful, counterintuitive truth: to anticipate what people will want next, stop looking at customers and start looking at businesses. That means learning how to draw actionable insights from the way leading brands and disruptive startups-from Apple to Uber, Chipotle to Patagonia-redefine expectations. Sharing the secrets that have led hundreds of thousands of professionals at the world's most successful bra… Mehr

CHF 27.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen
Versandkostenfrei

Produktdetails


Weitere Autoren: Mason, Henry / Luthy, Maxwell / Dumitrescu, Delia / Osterwalder, Alexander (Vorb.)
  • ISBN: 978-1-119-07647-6
  • EAN: 9781119076476
  • Produktnummer: 18987794
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2015
  • Seitenangabe: 368 S.
  • Plattform: PDF
  • Masse: 44'504 KB

Über den Autor


Henry Mason (Managing Director) has overseen trend thinking across all trendwatching.com's free publications and paid services since 2010. In the past 3 years, Henry has given over 50 keynote presentations in more than 25 countries across 6 continents. Henry has been quoted as a trend expert in numerous business publications, including The Guardian, Financial Times, El Pais, The New York Times and The Economist, and has appeared on television networks such as CNBC, the BBC, Al Jazeera and Brazil's Globo News. David Mattin (Head of Trends & Insights) is responsible for day-to-day trend thinking across free and Premium content. He started his career on the features desk at The Times, and has written and presented documentaries for BBC Radio. His business, innovation and consumer insight journalism has appeared in a wide range of newspapers and magazines including CNBC, Quartz, Inc Magazine, the National, Harper's Bazaar and more.  Delia Dumitrescu (Lead Innovation Architect) has delivered presentations and workshops across Europe, and guest lectures at various universities. She is a published trend and innovation expert, and author of several books including Road Trip to Innovation and was featured in Forbes Romania's Top 30 Under 30 in 2014. Maxwell Luthy (Senior Trend Strategist) represents trendwatching.com in North America, delivering keynotes and facilitating client workshops. Maxwell was previously the Director of trendwatching.com's 2,600+ international spotter network.. He has spoken on trends in the US, UK, Turkey, South Africa and the Philippines, and has been quoted as a trend expert in publications such as the Financial Times.

3 weitere Werke von David Mattin:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.