Jennifer Aaker

The Dragonfly Effect

Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Buch

The Dragonfly Effect is the single best road map to social media I have ever seen. With ideas rooted in research and examples rooted in life, it offers both big strategies and small tips that you can use to invigorate your business, increase your happiness, and maybe even change the world. So do yourself a favor: take two hours and read this remarkable book.--Daniel H. Pink, author of A Whole New Mind and DriveThe Dragonfly Effect is actionable, credible, and absolutely necessary for anyone looking to use social media and Facebook to drive social good.--Sheryl Sandberg, COO, FacebookThe Dragonfly Effect shows anyone how to get involved and ta… Mehr

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Produktdetails

Weitere Autoren: Smith, Andy / Heath, Chip / Ariely, Dan

ISBN: 978-0-470-61415-0
EAN: 9780470614150
Produktnummer: 7103100
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 240 S.
Masse: H21.2 cm x B14.7 cm x D2.3 cm 351 g
Gewicht: 351

Über den Autor

A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. Her research focuses on time, money, and happiness, and how small acts create significant change--fueled by social media. Her work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, and NPR, as well as CBS MoneyWatch.Andy Smith is a principal of Vonavona Ventures, where he advises companies on marketing, customer strategy, and operations. Over the past 20 years, he has served as a high tech executive, leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc., and PriceWaterhouseCoopers.