Michael Fetchko

Sports Marketing

International Student Edition

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Produktdetails

Weitere Autoren: Roy, Donald P. / Clow, Kenneth E.

ISBN: 978-1-138-30091-0
EAN: 9781138300910
Produktnummer: 26127452
Verlag: Taylor & Francis Ltd
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 420 S.
Masse: H21.5 cm x B27.7 cm x D2.7 cm 1'226 g
Auflage: 2 New edition
Abbildungen: 73 Line drawings, black and white; 67 Halftones, black and white; 92 Tables, black and white; 140 Illustrations, black and white
Gewicht: 1226

Über den Autor

Michael Fetchko is President and Managing Director of ISM USA, a full-service marketing agency, as well as Co-director of the Pittsburgh Center for Sports Media and Marketing at Point Park University, USA.Donald P. Roy is Professor of Marketing at Middle Tennessee State University, USA.Kenneth E. Clow is a Professor of Marketing and holder of the Biedenharn Endowed Chair of Business in the College of Business Administration at University of Louisiana-Monroe, USA.