Rethinking Marketing
Towards Critical Marketing Accountings
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing ManagementThis book provides a challenging and stimulating coverage of a broad range of key issues in contemporary…
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Produktdetails
Weitere Autoren: Saren, Michael (Hrsg.) / Wensley, Robin (Hrsg.) / Whittington, Richard (Hrsg.)
- ISBN: 978-0-85702-597-5
- EAN: 9780857025975
- Produktnummer: 13948236
- Verlag: SAGE Publications
- Sprache: Englisch
- Erscheinungsjahr: 1998
- Seitenangabe: 288 S.
- Plattform: PDF
- Masse: 6'353 KB
- Auflage: 1. Auflage
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