Jump Start Your Marketing Brain
Scientific Advice and Practical Ideas
This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not guru opinions. After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!
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Produktdetails
- ISBN: 978-1-57860-205-6
- EAN: 9781578602056
- Produktnummer: 1482338
- Verlag: Ingram Publishers Services
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 320 S.
Über den Autor
Doug Hall has been named one of America's top experts on business growth by Inc. Magazine, A&E Top 10, CIO Magazine, The Wall Street Journal and DATELINE NBC. Doug started his entrepreneurial career at the age of twelve developing and marketing a line of learn to juggle kits and magic tricks. After earning a degree in chemical engineering, he joined Procter and Gamble, where he rose to the rank of Master Marketing Inventor and in one twelve-month period developed and introduced a record nine new business initiatives. After ten years at P&G he retired to pursue his vision of the American dream. With three credit cards for financing and his basement as his office, he founded what is today known as the Eureka! Ranch. Doug's focus on data-proven methods has earned the Eureka! Ranch an 88% client repeat rate since its founding in 1986. A national study found the average U.S. household uses 18 products or services that Doug and his team have helped develop. Following six years of R&D, Doug founded Merwyn Technology. Merwyn is a patent-pending computer model that helps managers make smarter marketing and business development decisions. Fortune Small Business magazine named Merwyn one of the top emerging technologies in America. Today, Doug is on a quest to share his data-proven wisdom with owners of businesses of all sizes. The Canadian TV show Venture had this to say about Doug: Hall is a corporate Robin Hood. He takes from his big corporate clients and gives to small businesses. This super consultant helps entrepreneurs rebuild their businesses. Doug and his family split their time between a 170-year-old homestead in Cincinnati, Ohio, USA, and a 140-year-old farmhouse in Springbrook, Prince Edward Island, Canada. Doug can be reached at doug@doughall.com.
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