Play Bigger
How Rebels and Innovators Create New Categories and Dominate Markets
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.The category is the new strategy.The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your comp…
Mehr
CHF 9.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Peterson, Dave / Lochhead, Christopher / Maney, Kevin
- ISBN: 978-0-349-41137-8
- EAN: 9780349411378
- Produktnummer: 22601166
- Verlag: Little, Brown Book Group
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 272 S.
- Plattform: EPUB
- Masse: 563 KB
Über den Autor
Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney
5 weitere Werke von Al Ramadan:
Bewertungen
Anmelden