Hunting for Airport Revenue Optimization
Facing New Challenges in Airport Retail Development Using the Example of Copenhagen Airport
Master's Thesis from the year 2014 in the subject Business economics - Miscellaneous, grade: 1,0, University of Applied Sciences Wildau (Wildau Institute of Technology), course: AVIMA 12 - Airport Management, language: English, abstract: The aim of this thesis is to investigate the latest challenges and trends in airport retail using the practical example of Copenhagen Airport. Driven by the steadily increasing cost pressure on European airports, operators need to develop new sources of revenue. The greatest po-tential in generating additional revenue to combine reasonable income with high profitability can be found in the non-aviation sector…
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Produktdetails
- ISBN: 978-3-656-85913-0
- EAN: 9783656859130
- Produktnummer: 24345499
- Verlag: Grin Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 127 S.
- Plattform: PDF
- Masse: 6'351 KB
Über den Autor
Sebastian Wagner, Master of Aviation Management, was born and raised in Germany. He studied at universities in Munich, Berlin and Austin/Texas where he successfully completed his degrees in Economics, Business Administration and Aviation Management. His specialist area of experience and knowledge is airport and airline management as well as human resources.He is also an experienced military air traffic controller, leader and lecturer. Until today Sebastian Wagner has published various aviation and marketing related publications.
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