The Native Advertising Advantage: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth
An ad tech exec at Hearst reveals the next generation of marketing-and provides the insight you need to use it to beat the competition The Native Advertising Advantage reveals why native content is an effective tool in any company's digital marketing strategy-and how to use it to build new revenue streams. The book explains how native ads are blending in with their surrounding content to blur the traditional church/state divide of editorial vs. advertising.The author shows how publications as diverse as BuzzFeed, Forbes, Cosmopolitan, and The New York Times are attracting readers who are just as interested in the content of these native ads a…
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Produktdetails
- ISBN: 978-1-259-83568-1
- EAN: 9781259835681
- Produktnummer: 21798241
- Verlag: McGraw-Hill Education
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 224 S.
- Masse: H23.9 cm x B16.1 cm x D2.7 cm 432 g
- Gewicht: 432
- Sonstiges: General (US: Trade)
Über den Autor
Mike Smith is Senior Vice-President of Revenue Platforms and Operations for Hearst Magazines Digital Media and Senior Vice-President of Advertising Platforms for Hearst's Core Audience. He is responsible for digital media revenue platforms, including the company's programmatic sales engineering efforts through the Hearst Exchange, which is the company's auction system for selling advertising on its hundreds of websites. His previous book Targeted was named one of the Top 6 Business Books to Read by Inc.com and won the Axiom Gold Metal Award for best advertising/marketing book for 2015.
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