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Letizia Affinito

Empowering the Connected Physician in the E-Patient Era

How Physician's Empowerment On Digital Health Tools Can Improve Patient Empowerment and Boost Health(care) Outcomes

Ebook (PDF Format)

The constantly evolving digital world must be used in the practice of medicine to improve the care of patients. However, the only way to do so effectively is via evidence-based, meaningful and strategic use. Empowering the Connected Physician in the E-Patient Era provides practical guidance in this mission and is thus essential reading for all health stakeholders looking into approaching this. Drawing on the author's research and consulting practice, as well as on the practical experience of managers in medium-large organizations worldwide, the book will provide a proven framework to improve the development and implementation of physicians' e… Mehr

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Produktdetails


  • ISBN: 978-1-351-01889-0
  • EAN: 9781351018890
  • Produktnummer: 31320990
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 206 S.
  • Plattform: PDF
  • Masse: 2'631 KB
  • Auflage: 1. Auflage
  • Abbildungen: 4 schwarz-weiße Fotos, 8 schwarz-weiße Zeichnungen

Über den Autor


Letizia Affinito is the Founder and CEO of Brandnew MC and has worked for over 25 years in Strategic Marketing Communications Management both as manager and consultant. She has advised several multinational companies and organizations on online/offline communication strategy matters. Author of the international book Socialize Your Patient Engagement Strategy and e- patient e social media published in Italy, Letizia has a Ph.D. in Management and teaches as Adjunct Professor at Boston College, The James A. Woods, S.J., College of Advancing Studies, and Saint John's University of Rome. Her education includes the Teaching with Cases Online, the Case Method Teaching Seminar (Parts I and II), the Executive Program in Digital Marketing at Harvard Business School, and the Young Managers Executive Programme at INSEAD.

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