Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking
Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.
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Produktdetails
- ISBN: 978-0-19-060684-8
- EAN: 9780190606848
- Produktnummer: 22185863
- Verlag: OXFORD UNIV PR
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 256 S.
- Masse: H23.9 cm x B16.3 cm x D1.8 cm 499 g
- Gewicht: 499
Über den Autor
Patricia Strach has a dual appointment as Associate Professor in the Departments of Political Science and Public Administration and Policy at the University at Albany, State University of New York
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