The 4 A's of Marketing
Creating Value for Customer, Company and Society
Includes bibliographical references and index.
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Produktdetails
Weitere Autoren: Sisodia, Rajendra (Bentley University, Massachusetts, USA)
- ISBN: 978-0-415-89835-5
- EAN: 9780415898355
- Produktnummer: 11233694
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 210 S.
- Masse: H17.7 cm x B25.4 cm x D1.2 cm 490 g
- Abbildungen: Following International Economics 7/e.; 20 Line drawings, black and white; 1 Tables, black and white
- Gewicht: 490
Über den Autor
Dr. Jagdish Sheth is a renowned scholar, futurist and world authority in the fields of marketing, strategy and globalization. He is Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA.Dr. Rajendra Sisodia is Professor of Marketing at Bentley University, USA and the founder/Chairman of the Conscious Capitalism Institute. His previous books (both with Dr. Sheth) include The Rule of Three and Firms of Endearment.
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