Pricing and the Sales Force
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about &quote;price-getting&quote; - converting those list prices into the realized sales, and as a result, greater profitability? This is the domain of the sales force.A selection of the world's leading specialists explore different aspects of sales force and pricing strategy integration:introduction: overview on the state of the art;building key capabilities: best pract…
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Produktdetails
Weitere Autoren: Liozu, Stephan M (Hrsg.)
- ISBN: 978-1-317-64838-3
- EAN: 9781317648383
- Produktnummer: 19572820
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 234 S.
- Plattform: PDF
- Abbildungen: 34 schwarz-weiße Abbildungen, 34 schwarz-weiße Zeichnungen, 16 schwarz-weiße Tabellen
Über den Autor
Andreas Hinterhuber is a Partner of Hinterhuber & Partners (www.hinterhuber.com). He is also a Visiting Professor at USI Lugano, Switzerland and was acting chair and head of the Department of International Management at Katholische Universität Eichstätt-Ingolstadt, Germany. Stephan M. Liozu is Assistant Professor of Management and Strategy at Chatham University, USA. He is also the founder of Value Innoruption Advisors (www.valueinnoruption.com), a consulting boutique specializing in the design and execution of value, pricing, and innovation strategies.
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