Advertising Promotion and Other Aspects of Integrated Marketing Communications
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to ma…
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Produktdetails
Weitere Autoren: Andrews, J. Craig
- ISBN: 978-1-111-58021-6
- EAN: 9781111580216
- Produktnummer: 12043818
- Verlag: South Western Educ Pub
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 752 S.
- Masse: H28.4 cm x B22.3 cm x D3.2 cm 1'721 g
- Auflage: 9. A.
- Gewicht: 1721
1 weiteres Werk von Terence A. Shimp:
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