Food Advertising
Nature, Impact and Regulation
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is…
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Produktdetails
- ISBN: 978-3-319-40706-7
- EAN: 9783319407067
- Produktnummer: 21758465
- Verlag: Palgrave Macmillan
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Plattform: PDF
- Masse: 2'540 KB
Über den Autor
Barrie Gunter is Emeritus Professor at the Department of Media and Communication, University of Leicester, UK. He is a psychologist by training who worked in broadcasting audience research before moving to the academic world. He has published over 60 books and 300 other publications and reports on media, marketing and business issues.
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