Communication in Political Campaigns
This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters…
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Produktdetails
- ISBN: 978-0-8204-8604-8
- EAN: 9780820486048
- Produktnummer: 19046060
- Verlag: Peter Lang Publishing Inc
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 292 S.
- Masse: H15.5 cm x B22.8 cm x D1.8 cm 414 g
- Gewicht: 414
- Sonstiges: General (US: Trade)
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