Bill Breen

Brick by Brick

How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Buch

What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth.

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Produktdetails

Weitere Autoren: Robertson, David

ISBN: 978-1-84794-117-6
EAN: 9781847941176
Produktnummer: 15358548
Verlag: Cornerstone
Sprache: Englisch
Erscheinungsjahr: 2014
Seitenangabe: 320 S.
Masse: H19.8 cm x B12.8 cm x D2.5 cm 246 g
Gewicht: 246

Über den Autor

DAVID ROBERTSON joined the faculty of the Wharton School in 2011. He teaches Innovation and Product Development in Wharton's undergraduate, MBA and executive education programmes. From 2002 until 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland's Institute for Management Development (IMD).BILL BREEN is the co-author of The Responsibility Revolution: How the Next Generation of Businesses Will Win (Jossey-Bass, 2010) and of The Future of Management (Harvard Business School Press, 2007).