The Longevity Economy
Inside the World's Fastest-Growing, Most Misunderstood Market
Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.
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Produktdetails
- ISBN: 978-1-61039-663-9
- EAN: 9781610396639
- Produktnummer: 22691583
- Verlag: Little, Brown and Company
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 352 S.
- Masse: H24.2 cm x B16.1 cm x D3.0 cm 563 g
- Gewicht: 563
Über den Autor
Joseph Coughlin is the founder and director of the MIT AgeLab, a multidisciplinary research program created to understand the behavior of the 50+ population, the role of technology in their lives, and the opportunity for innovation to improve the quality of life for older adults and their families. He is a member of the board of directors of AARP, AARP Services, and Benchmark Senior Living. Coughlin consults with major companies in the United States and internationally, including BMW, Colgate, Kimberly Clark, JP Morgan, Marriott, Johnson & Johnson, Cartier, and many others.
1 weiteres Werk von Joseph F. Coughlin:
The Longevity Economy
Inside the World's Fastest-Growing, Most Misunderstood Market
Inside the World's Fastest-Growing, Most Misunderstood Market
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