Marketing Communications
Objectives, Strategy, Tactics
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools - Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern - as well as by the London Business School, Oxford's Said Business School, and by most…
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Produktdetails
Weitere Autoren: Percy, Larry / Bergkvist, Lars
- ISBN: 978-1-5264-5216-0
- EAN: 9781526452160
- Produktnummer: 28286444
- Verlag: SAGE Publications
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 584 S.
- Plattform: EPUB
- Masse: 8'975 KB
- Auflage: 1. Auflage
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