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Richard M. Steers

Made in Korea

Chung Ju Yung and the Rise of Hyundai

Ebook (PDF Format)

American business folklore is awash with the adventures of successful entrepreneurs. Still, most of these stories are about Americans, neglecting important and courageous entrepreneurs from other countries. Made in Korea recounts the story of how Chung Ju Yung rose from poverty to build one of the world's largest and most successful building empires - Hyundai - through a combination of creative thinking, tenacity, timing, political skills, and a business strategy that few competitors ever understood. Chung entered the shipbuilding business with no experience and went on to create the world's largest shipyard. He began making automobiles wh… Mehr

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Produktdetails


  • ISBN: 978-1-136-60038-8
  • EAN: 9781136600388
  • Produktnummer: 16958906
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2013
  • Seitenangabe: 256 S.
  • Plattform: PDF
  • Masse: 99'184 KB

Über den Autor


Richard M. Steers is Professor of Management in the Lundquist College of Business at the University of Oregon. He is the author of Korean Enterprise: The Quest for Globalization (1997) and Chaebol: Korea's New Industrial Might (1989).

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