The New Bottom Line
Bridging the Value Gaps That Are Undermining Your Business
The New Bottom Line shows in a convincing way how attitudes of consumers and employees are changing and how as a business one should adapt and respond to this. We at Unilever have spotted very similar trends around the world through our own thrust of 'Re-connect with the consumer' and the book has captured all this eloquently by elaborating on this theme of 'value in my life'. Antony Burgmans, Chairman, Unilever N.VThe New Bottom Line provides both an innovative vision of consumer value and a practical assessment of how to achieve it. That is a rare, and highly valuable combination. Jacques Edouard Charret, Directeur General, Groupe-CasinoAn…
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Produktdetails
Weitere Autoren: Bauer, Andreas W. / Hausruckinger, Gerhard
- ISBN: 978-1-84112-476-6
- EAN: 9781841124766
- Produktnummer: 1203436
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 276 S.
- Masse: H23.5 cm x B15.7 cm x D2.0 cm 581 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 581
Über den Autor
Alan Mitchell is a leading marketing journalist with a track record of challenging writing in a wide range of publications, including the 'seminal' book Right Side Up: Building Brands in the Age of the Organized Consumer (HarperCollinsBusiness, 2001).Andreas W. Bauer is Head of Roland Berger Strategy Consultants' global Consumer Goods and Retail Competence Center. He is a renowned speaker on consumer strategies at industry conferences and author of several books including Success 2000 Plus.Dr. Gerhard Hausruckinger is a partner at Roland Berger Strategy Consultants specializing in consumer-facing industries and co-head of the firm's Consumer Goods and Retail Competence Center. He is widely recognized as thought-leader for innovative growth strategies in the FMCG industry.
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