Produktbild
Alan Mitchell

The New Bottom Line

Bridging the Value Gaps That Are Undermining Your Business

Buch

The New Bottom Line shows in a convincing way how attitudes of consumers and employees are changing and how as a business one should adapt and respond to this. We at Unilever have spotted very similar trends around the world through our own thrust of 'Re-connect with the consumer' and the book has captured all this eloquently by elaborating on this theme of 'value in my life'. Antony Burgmans, Chairman, Unilever N.VThe New Bottom Line provides both an innovative vision of consumer value and a practical assessment of how to achieve it. That is a rare, and highly valuable combination. Jacques Edouard Charret, Directeur General, Groupe-CasinoAn… Mehr

CHF 45.50

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

Produktdetails


Weitere Autoren: Bauer, Andreas W. / Hausruckinger, Gerhard
  • ISBN: 978-1-84112-476-6
  • EAN: 9781841124766
  • Produktnummer: 1203436
  • Verlag: John Wiley & Sons
  • Sprache: Englisch
  • Erscheinungsjahr: 2003
  • Seitenangabe: 276 S.
  • Masse: H23.5 cm x B15.7 cm x D2.0 cm 581 g
  • Abbildungen: HC gerader Rücken kaschiert
  • Gewicht: 581

Über den Autor


Alan Mitchell is a leading marketing journalist with a track record of challenging writing in a wide range of publications, including the 'seminal' book Right Side Up: Building Brands in the Age of the Organized Consumer (HarperCollinsBusiness, 2001).Andreas W. Bauer is Head of Roland Berger Strategy Consultants' global Consumer Goods and Retail Competence Center. He is a renowned speaker on consumer strategies at industry conferences and author of several books including Success 2000 Plus.Dr. Gerhard Hausruckinger is a partner at Roland Berger Strategy Consultants specializing in consumer-facing industries and co-head of the firm's Consumer Goods and Retail Competence Center. He is widely recognized as thought-leader for innovative growth strategies in the FMCG industry.

100 weitere Werke von Alan Mitchell:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.