Channel Management
Marketing 04.07
Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.
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Produktdetails
Weitere Autoren: Forsyth, Ian
- ISBN: 978-1-84112-195-6
- EAN: 9781841121956
- Produktnummer: 8551800
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 124 S.
- Masse: H17.8 cm x B12.7 cm x D0.7 cm 125 g
- Abbildungen: Paperback
- Gewicht: 125
Über den Autor
PATRICK FORSYTH runs Touchstone Training & Consultancy which specializes in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books.
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Ebook (EPUB Format)
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