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U. Srinivasa (Hrsg.) Rangan

Global Strategies for Emerging Asia

Ebook (PDF Format)

GLOBAL STRATEGIES FOR EMERGING ASIA Global Strategies for Emerging Asia brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in the burgeoning Asian marketplace. This important resource offers a discussion of how the changing dynamics of the global economy will determine the characteristics of the global enterprises that emerge as the new winners ten years from now. It also shows how new business models are needed to serve consumers in emerging markets and presents analysis of the tension between the need for local adaptation with the need for globa… Mehr

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Produktdetails


Weitere Autoren: Wakayama, Toshiro (Hrsg.) / Gupta, Anil K. (Hrsg.)
  • ISBN: 978-1-118-28440-7
  • EAN: 9781118284407
  • Produktnummer: 13807388
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 352 S.
  • Plattform: PDF
  • Masse: 6'918 KB

Über den Autor


The Editors ANIL K. GUPTA is the Michael D. Dingman Chair in Strategy and Entrepreneurship at the Smith School of Business, the University of Maryland, and a visiting professor of strategy at INSEAD. A world-renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporations in the United States, Europe, and Asia. TOSHIRO WAKAYAMA is a professor of innovation and strategy at the Graduate School of International Management, International University of Japan. U. SRINIVASA RANGAN holds the Luksic Chair Professorship in Strategy and Global Studies at Babson College. Known for his research on globalization, strategic management, and national competitiveness, he has consulted with and taught in executive education programs for firms in Asia, Europe, and North America.

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