Building a Web Site For Dummies

Whether you're in the preliminary stages of planning a siteor you're looking to improve the look of an existing site,this reference book covers it all. Now updated with the latest sitetools, design techniques, and commerce options, this new edition ofthe bestseller offers a solid framework for building a Web sitefrom scratch. Packed with all the essentials to help make your sitethe best it can be, this resource goes beyond just basic design andpage building to show you how to incorporate both of those elementsinto a successful site.Veteran author David Crowder spills the secrets to planning andcreating an effective site from the ground up. You'lldecipher ways to transform a bunch of seemingly random web pagesinto a coherent web site and you'll discover myriad ways tomake your site look and sound amazing.This updated third edition features content on designing withCSS, using the latest version of Dreamweaver, and applying Webanalytics and promotion techniques. In addition, the book coverstopics such as:* Keeping a site fresh and exciting* Designing a look that appeals to your intended audience* Determining your Web page structure* Incorporating color, images, graphics, music, and video* Merging CSS and HTML* Planning usable navigation* Providing guestbooks and message boards* Designing for e-commerce* Getting set up with PayPal, Google Checkout, E-cash, etc.The accompanying CD-ROM provides trial versions of software thatis used in the book as well as sample templates and graphics forWeb building. Once you start referring to Building a Web SiteFor Dummies, 3rd Edition, you'll wonder howyou ever existed without this invaluable information!Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.