Robert J Phillips

Product, Platform and Audience

A guide to building scalable content-based B2B membership businesses

Buch

Join digital publishing expert Robert J Phillips as he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience developm… Mehr

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Produktdetails

ISBN: 978-0-648-27750-7
EAN: 9780648277507
Produktnummer: 26699259
Verlag: Emerging Technology Networks
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 318 S.
Masse: H21.0 cm x B14.8 cm x D1.7 cm 413 g
Abbildungen: Paperback
Gewicht: 413

Über den Autor

Robert J Phillips has 15+ years leadership experience at CEO and Executive-level. The digital media businesses and/or products envisaged, developed, delivered and then managed have generated more than $130 million in profit, with exceptional margins for a variety of large >$2 Billion media conglomerates listed on the LSE and exciting start-up, or early-stage companies in London, San Francisco and Melbourne.