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Billee Howard

WE-Commerce

How to Create, Collaborate, and Succeed in the Sharing Economy

Ebook (EPUB Format)

Named an Inc. Business Beach Read for Summer 2016! In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of we instead of me, focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people's ability to c… Mehr

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Produktdetails


  • ISBN: 978-0-698-18849-5
  • EAN: 9780698188495
  • Produktnummer: 17669296
  • Verlag: Penguin Publishing Group
  • Sprache: Englisch
  • Erscheinungsjahr: 2015
  • Seitenangabe: 208 S.
  • Plattform: EPUB
  • Masse: 828 KB

Über den Autor


Billee Howard is founder and chief engagement officer of Brandthropologie, and president of Mojo Risin Productions. Brandthropologie is a cutting-edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative, and passionate dialogues with target communities, while blazing a trail toward new models of artful, responsible, and sustainable business success. Mojo Risin, Brandthropologie's small-batch production studio, creates custom branded immersive entertainment content for television on the web. Howard is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She began her career at age twenty-two as press secretary for the president of the Philippines, and subsequently worked at the world's largest PR firm, Weber Shandwick, handling global communications for clients including Samsung, PepsiCo, MasterCard, and All State.

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