Influence: Pearson New International Edition
Science and Practice
Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say yes. Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power…
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Produktdetails
- ISBN: 978-1-292-03549-9
- EAN: 9781292035499
- Produktnummer: 31731234
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 272 S.
- Plattform: PDF
- Masse: 11'925 KB
- Auflage: 5. Auflage
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