Joseph H. (Hrsg.) Hancock II

Cotton

Companies, Fashion & The Fabric of Our Lives

Ebook (EPUB Format)

This book brings together contributors from a wide range of disciplines to explore the importance of cotton as a major resource for US fashion businesses. It is rooted in a lengthy investigative research project that deployed undergraduate and graduate students and faculty researchers to US fashion businesses that rely on cotton to make their garments - with the goal of better understanding how such a key resource is sourced, priced, transported, manipulated and, ultimately, sold on to the consumer as a stylish garment. The contributors focus in particular on the role of brands in the marketing of cotton goods, and the way that brand marketin… Mehr

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Produktdetails

Weitere Autoren: Lewis, Tasha L. (Hrsg.) / Wyatt, Nioka (Hrsg.)

ISBN: 978-1-78320-687-2
EAN: 9781783206872
Produktnummer: 27967755
Verlag: Intellect Books Ltd
Sprache: Englisch
Erscheinungsjahr: 2016
Seitenangabe: 110 S.
Plattform: EPUB
Masse: 5'400 KB
Auflage: 1. Auflage

Über den Autor

Joseph H. Hancock II is a professor at Drexel University and the editor of the Intellect journal Fashion, Style & Popular Culture.Tasha L. Lewis is assistant professor in the Department of Fibre Science & Apparel Design at Cornell University.Nioka Wyatt is assistant professor in the Fashion Merchandising & Management program at Philadelphia University.