Environmental Marketing
Strategies, Practice, Theory, and Research
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well.Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process…
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Produktdetails
Weitere Autoren: Mintu-Wimsatt, Alma T
- ISBN: 978-1-136-59026-9
- EAN: 9781136590269
- Produktnummer: 14835614
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 415 S.
- Plattform: PDF
- Masse: 10'835 KB
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