Watching the Olympics
Politics, Power and Representation
Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Ol…
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Produktdetails
Weitere Autoren: Tomlinson, Alan (Hrsg.)
- ISBN: 978-1-136-97485-4
- EAN: 9781136974854
- Produktnummer: 13874534
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 272 S.
- Plattform: EPUB
- Masse: 654 KB
- Abbildungen: 1 schwarz-weiße Tabellen
Über den Autor
John Sugden is Professor of the Sociology of Sport at the University of Brighton, UK, and has researched and written widely around topics concerned with the politics and sociology of sport. He is Academic Leader of the Sport and Leisure Cultures subject group and Director of Football for Peace, based in Israel.Alan Tomlinson is Professor of Leisure Studies at the University of Brighton, UK. He is Deputy Chair of the University Research Degrees Committee and Head of Research in the Chelsea School, teaching predominantly in the social history of sport, the sociology of leisure and cultural studies.
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