Contemporary Strategic Marketing
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/
CHF 96.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V103:
Folgt in ca. 5 Arbeitstagen
Produktdetails
Weitere Autoren: Garneau, Paul / Baines, Paul
- ISBN: 978-0-230-50720-3
- EAN: 9780230507203
- Produktnummer: 19503663
- Verlag: Macmillan Education UK
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 488 S.
- Masse: H24.6 cm x B18.9 cm x D2.6 cm 935 g
- Auflage: 2nd ed. 2007
- Abbildungen: Paperback
- Gewicht: 935
Über den Autor
ROSS BRENNAN is Reader in Marketing at Middlesex University Business School, UK. PAUL BAINES is Senior Lecturer in Marketing at Cranfield University, School of Management, UK.PAUL GARNEAU is Senior Lecturer in Marketing at Middlesex University Business School, UK.LYNN VOS is Senior Lecturer in Marketing at Middlesex University Business School, UK.
18 weitere Werke von Ross Brennan:
Bewertungen
Anmelden