Tourism Supply Chain Management
Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals.This significant and timely volume is the first t…
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Produktdetails
- ISBN: 978-1-136-64032-2
- EAN: 9781136640322
- Produktnummer: 13847578
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 234 S.
- Plattform: PDF
- Masse: 5'954 KB
- Abbildungen: 38 schwarz-weiße Abbildungen, 1 schwarz-weiße Fotos, 37 schwarz-weiße Zeichnungen, 19 schwarz-weiße Tabellen
Über den Autor
Haiyan Song is Chair Professor of Tourism in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University.
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