Testing Business Ideas
A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assump…
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Produktdetails
Weitere Autoren: Osterwalder, Alexander
- ISBN: 978-1-119-55141-6
- EAN: 9781119551416
- Produktnummer: 32963978
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 368 S.
- Plattform: EPUB
- Masse: 22'799 KB
- Auflage: 1. Auflage
Über den Autor
David J. Bland Author and founder based in Silicon Valley who helps companies find growth using Lean Startup methods, design thinking, and business model innovation. Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the Thinkers 50 list; passionate entrepreneur; and in-demand speaker.
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