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Ian I. MITROFF

Why Some Companies Emerge Stronger and Better from a Crisis

7 Essential Lessons for Surviving Disaster

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Mitroff is the most eloquent voice we have writing about crises. This is his masterpiece. -- Warren BennisThere is a huge difference between business continuity planning and true crisis management. Ian Mitroff, recognized around the world as an authority in crisis management, has created a plan that goes well beyond disaster preparedness to help your company get accustomed to working in the face of some unsettling facts: * In an age of terror, cyberattacks, large-scale corporate fraud and more, crisis is no longer a question of if, but of when. * Your company, no matter its size, industry, or location, is not immune from this reality. * Your… Mehr

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Produktdetails


  • ISBN: 978-0-8144-1327-2
  • EAN: 9780814413272
  • Produktnummer: 3638854
  • Verlag: Harper Collins (US)
  • Sprache: Englisch
  • Erscheinungsjahr: 2005
  • Seitenangabe: 256 S.
  • Masse: H18.2 cm x B11.9 cm x D2.6 cm 353 g
  • Gewicht: 353

Über den Autor


Ian I. Mitroff is often called the father of modern crisis management. He is a professor in both the Marshall School of Business and the Annenberg School for Communications at the University of Southern California, and is the author of several landmark books, including Managing Crises Before They Happen, The Essential Guide to Managing Corporate Crises, and A Spiritual Audt of Corporate America. He lives in Manhattan Beach, California.

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