Encyclopaedia of Marketing Research Volume-7 (Brand Management)
Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyses, and communicates the findings and their implications. There are two main sources of data- primary and secondary. Primary research is…
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Produktdetails
- ISBN: 978-93-5314-823-2
- EAN: 9789353148232
- Produktnummer: 34703034
- Verlag: Anmol Publications PVT. LTD.
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 288 S.
- Plattform: EPUB
- Masse: 703 KB
Über den Autor
Dr. S.D. Singh is Senior Faculty Member at Lalit Narayan Mishra Institute of Economic Development & Sodal Change, Patna. He has worked in several research and training assignments for 10 years in the areas of organizational behaviour, labour economics and human resources management. He has attended many national conferences and seminars and presented paper in them.
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