Making the Healthcare Shift
The Transformation to Consumer-Centricity
Making the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism.Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don't know where or how to begin. As the industry sits on the edge of transformation, marketing strategists, Scott Davis and Jeff Gourdji, reveal how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-i…
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Produktdetails
Weitere Autoren: Gourdji, Jeff
- ISBN: 978-1-64279-102-0
- EAN: 9781642791020
- Produktnummer: 29190984
- Verlag: Morgan James Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 213 S.
- Plattform: EPUB
- Masse: 5'556 KB
Über den Autor
Scott Davis is the Chief Growth Officer of Prophet, a leading strategic growth firm. In over 25 years of consulting, he has worked with GE, Johnson & Johnson, Allstate, Hershey's, Microsoft, Boeing, Sara Lee, and many others. His work in healthcare includes Johnson & Johnson, the Blue Cross Blue Shield Association, Mayo Clinic, and other provider systems across the globe. Scott is a frequent guest lecturer at MBA programs across the country and is a contributing columnist at forbes.com and author of The Shift. He resides in Glencoe, IL.
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