From Customer Retention to a Holistic Stakeholder Management System
Living a Vision
The fourth in Springer's series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data c…
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Produktdetails
Weitere Autoren: O'Gorman, Susanne (Hrsg.)
- ISBN: 978-3-540-77429-7
- EAN: 9783540774297
- Produktnummer: 3509897
- Verlag: Springer Berlin Heidelberg
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 224 S.
- Masse: H24.1 cm x B16.0 cm x D1.7 cm 506 g
- Auflage: 2008
- Abbildungen: HC runder Rücken kaschiert
- Gewicht: 506
8 weitere Werke von Margit (Hrsg.) Huber:
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