CMO's Periodic Table, The
Learn the science and art of marketing from 64 thought leaders in this collection of world-class interviews cleverly organized into a periodic table of the key elements of marketing
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Produktdetails
- ISBN: 978-0-13-429378-3
- EAN: 9780134293783
- Produktnummer: 19143296
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 320 S.
- Masse: 500 g
- Gewicht: 500
Über den Autor
Drew Neisser, founder and CEO of Renegade, is a recognized authority on cutting-edge marketing techniques having won virtually every award imaginable for creativity and campaign effectiveness. Recognized in 2014 by Brand Quarterly among “50 Marketing Thought Leaders Over 50,” he is an engaging speaker who has provided expert commentary on marketing trends on-air for CNBC and ABC News. Through a long-time partnership with The CMO Club, Drew has met and interviewed well over 100 CMOs in the last five years for his articles and, of course, this book. Drew is a trusted advisor to many of these CMOs and writes the highly praised CMO of the Week column for Social Media Today. He regularly consults on digital and social media trends via the GLG network and currently sits on the boards of the Urban Green Council and Duke NY. An avid photographer, Drew lives in New York City with his wife, two children, and the agency’s mascot, a French bulldog named Pinky.
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