Kids and Branding in a Digital World
As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over time as they mature as consumers. It sets this development against the changes that have occurred in styles of brand promotion in the digital world where more subtle ways of reaching consumers have been developed by brand marketers. Children become aware of brands from an early age. Even before they start school, they can recognise brand names and…
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Produktdetails
- ISBN: 978-1-78499-245-3
- EAN: 9781784992453
- Produktnummer: 18649300
- Verlag: Durnell
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 205 S.
- Masse: H23.4 cm x B15.6 cm x D1.9 cm 352 g
- Gewicht: 352
Über den Autor
Barrie Gunter is Emeritus Professor in Media and Communication at the University of Leicester
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