The Marketing Gurus
Lessons from the Best Marketing Books of All Time
Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview's summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of…
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Produktdetails
Weitere Autoren: Soundview Executive Book Summaries Eds.
- ISBN: 978-1-59184-592-8
- EAN: 9781591845928
- Produktnummer: 19406461
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 304 S.
Über den Autor
Chris Murray is the former editor in chief of Soundview Executive Book Summaries, a subscription service that summarizes the best, more influential business books every year. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books.Visit www.summary.com for more information.
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