Peter Boatwright

Built to Love

Creating Products That Captivate Customers

Buch

Built to Love is a practical how-to guide for companies, detailing steps to create products that illicit emotions that provide value to customers, regardless of whether the products are physical products, services, technologies, software, systems, or brands.Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as… Mehr

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Produktdetails

Weitere Autoren: Cagan, Jonathan

ISBN: 978-1-60509-698-8
EAN: 9781605096988
Produktnummer: 19363440
Verlag: Random House N.Y.
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 192 S.

Über den Autor

Peter Boatwright is Associate Professor of Marketing, with an appointment in Mechanical Engineering, at Carnegie Mellon University's Tepper School of Business. Jonathan Cagan is the George Tallman and Florence Barrett Ladd Professor in Mechanical Engineering, with appointments in the School of Design and Computer Science, at Carnegie Mellon University.