Rhetorical and Critical Approaches to Public Relations II
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highli…
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Produktdetails
Weitere Autoren: Toth, Elizabeth L. (Hrsg.) / Waymer, Damion (Hrsg.)
- ISBN: 978-1-135-22087-7
- EAN: 9781135220877
- Produktnummer: 18425398
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 392 S.
- Plattform: PDF
- Masse: 1'883 KB
- Auflage: 2. Auflage
- Abbildungen: 1 chapter from 1st ed. needs to be digitized and reused., 5 schwarz-weiße Tabellen
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