International Marketing
A Global Perspective
International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy.Unlike many US and European texts International Marketing: A G…
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Produktdetails
Weitere Autoren: Dahringer, Lee (Butler University) / Muhlbacher, Hans (University of Innsbruck)
- ISBN: 978-1-84480-132-9
- EAN: 9781844801329
- Produktnummer: 1889656
- Verlag: Cengage Learning EMEA
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 800 S.
- Masse: H27.4 cm x B21.9 cm x D3.1 cm 1'560 g
- Auflage: 3 ed
- Gewicht: 1560
- Sonstiges: Undergraduate
Über den Autor
Helmuth Leihs is Professor of Marketing at the University of Applied Sciences at the MCI Management Centre Innsbruck and a Management Consultant in the field of International MarketingProfessor Lee Dahringer is Dean and Professor of Marketing of the Business School at Butler University in Indianapolis, USAHans Mühlbacher is Professor of Marketing at the University of Innsbruck in Austria. He is a past president of the European Marketing Academy
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