Mastering Alliance Strategy
A Comprehensive Guide to Design, Management, and Organization
Mastering Alliance Strategy is by far the most practical and comprehensive book ever written on building and managing alliances. It will be equally useful to CEOs, line managers, and specialists in any company that has or plans to have alliances. --Sumantra Ghoshal, professor, London Business School; coauthor, Managing Across BordersSuccessful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are a new or seaso…
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Produktdetails
Weitere Autoren: Gomes-Casseres, Benjamin / Robinson, Michael
- ISBN: 978-0-7879-6462-7
- EAN: 9780787964627
- Produktnummer: 1413686
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 428 S.
- Masse: H23.5 cm x B15.7 cm x D2.9 cm 807 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 807
Über den Autor
James D. Bamford is a consultant in Washington, D.C., who focuses on a range of alliance issues including strategy, deal making, governance, launch, restructuring, and portfolio management. He was the cofounder and editor of The Alliance Analyst.Benjamin Gomes-Casseres is a professor at Brandeis University and previously was at Harvard Business School. He wrote The Alliance Revolution and numerous articles on alliance strategy and he consults and teaches widely on the topic.Michael S. Robinson is a consultant in Sydney, Australia, and was cofounder and publisher of The Alliance Analyst. He launched a number of publications and started successful businesses in Asia, Europe, and the United States.
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